IKEA Konstnär: Brand Extension

  • The 'IKEA effect' is a cognitive bias in which consumers place a disproportionately high value on products they partially created. 
    After researching into the 'Ikea effect', IKEA Konstnär was born. The idea behind IKEA Konstnär is to add to this effect by making products more personal and customizable, resulting in customers feeling a larger sense of accomplishment.
    IKEA Konstnär is a way to express yourself. The word ‘Konstnär’ means ‘Artist’ in Swedish and it was named so because it is a way for people to get creative, to introduce individuality in to homes, and to build more than what’s on the box.