A new design and development agency

The idea was to create an identity that showed the company's ability to push the boundaries through lateral thinking, planning and technical know-how. 

A common problem in the sketching process is broken lead from fragile stationary, so the supportive visual of a pencil that managed to bend as opposed to snapping into two pieces shows the flexibility of the agency's skill-set. The assonance in the name allows for it to roll off the tongue, making it easier to read and remember.