Idiom Corporate Identity
The concept behind Idiom stems from the undeniable presence of consumerism embedded in contemporary social structures. As it has become so deeply rooted in modern society, the power to change this habitual consumption no longer lies within an organisation or company but the individuals them(our)selves. Idiom was established to aid those who want to consciously and permanently deviate from this lifestyle. Harnessing the "power of self", Idiom exists as a guiding force, directing personal fulfillment away from material possessions and towards a constructive ends.
Retaining a "Consumer based" feel was crucial to the succes of the logo but also dictated numerous related aspects of the identity throughout the design process. A series of lines and vector structures were used to create the the simplistic letter forms seen in the logo, allowing the creation of a precise letter structure as seen below.
The concept behind Idiom stems from the undeniable presence of consumerism embedded in contemporary social structures. As it has become so deeply rooted in modern society, the power to change this habitual consumption no longer lies within an organisation or company but the individuals them(our)selves. Idiom was established to aid those who want to consciously and permanently deviate from this lifestyle. Harnessing the "power of self", Idiom exists as a guiding force, directing personal fulfillment away from material possessions and towards a constructive ends.
Retaining a "Consumer based" feel was crucial to the succes of the logo but also dictated numerous related aspects of the identity throughout the design process. A series of lines and vector structures were used to create the the simplistic letter forms seen in the logo, allowing the creation of a precise letter structure as seen below.
