A brand new corporate identity created for Giotto Mindworks SA. The project had to remain Eurocentric while incorporating an Afrocentric face lift and name change, making it perfect for its South African clientele. It is an entire brand and design guideline for implementing the new identity.
Umbo is actually an English word meaning pommel of a shield, to represent how the company protects its clients.
The colour palate is warm and welcoming, perfect for a human centred design approach.

Property of the University of Pretoria. 2017.