Branding, product design, UI/UX, advertising
Since Vinyl is experiencing its comeback I brought an old german brand back to life: Dual.
By designing the fictive sub brand Dual Beyond I combined the best of both worlds, analog and digital.
Studies show that when costumers touch and sense a product in the store they build an emotional connection. The packaging comes with s special haptic which convey the experience of using the product – just as if there already was a record on the player.
An app allows users not only to remote control the record player but also to stream music from the turntable to any other compatible device such as headphones or speakers via bluetooth and WiFi.
To raise awareness for the brand and advertise the product, I developed an eyecatching poster campaign.
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