For the “Plantaže 13.jul” winery the best harvest in the past twenty years was in 2011. when Stari podrum wine was made. It is dark red wine with purple hues. Typical, varietal nose with pleasantly developed bouquet of dried red fruit and licorice. The flavors of mature sour cherry and raspberry are present in it. The notes of a noble barrique give it a character and the structure while the mouthfeel and fruity flavors make this wine exquisite.

For me as a member of BlackBox creative team, the task was to create brand identity and design wine labels for special wines selection

Stari Podrum Petit verdot-Vranac-Merlot, Stari Podrum Vranac and Stari Podrum Cabernett Sauvignon. When the consumer is looking

for something special, the influence of a well designed luxury experience is the most important. Our integrated approach delivered mystical, seductive, luxurious, unique and elegant brand identity. Design, emphasized by black and gold, represents extravagance and refinement. Premium appearance was also achieved with strong key point message “Golden Vintage – Tradition. Skill. Value” as well as by selecting

the best quality materials in a final production.

| DESIGN & ART DIRECTION: Ognjen Đurović

| PROJECT MANAGER: Ivana Jelovac

| PHOTOGRAPHY: Branko Žužić

| CREATED AT: BlackBox