Sandra Staudt is a speaker, coach and human resources professional. The visual identity I developed for her reflects her strong personality; using her own signature as a basis for the branding was an obvious choice. She has a pragmatic, down-to-earth approach to her business; her way of describing her line of work as a kind of craftsmanship is conveyed through the clean design and the color choice as well as the visual language of the photos used for her brochures, website, and other media.
The charming Montserrat by Julieta Ulanovsky was the font of choice for the design. Its no-nonsense design and good readability in print as well as on screen made it a perfect fit for the design.
www.sandra-staudt.de
