MUJI Nutcracker
MUJI offers a wide variety of good quality products including household goods, apparel and food.
Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.”
MUJI's products are succinct, but they are not in the minimalist style. That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people.
Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.”
MUJI's products are succinct, but they are not in the minimalist style. That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people.
MUJI's goal is to give customers a rational satisfaction, expressed not with,
“This is what I really want” but with “This will do” , filled with clarity and confidence.
The MUJI Nutcracker is a product concept designed by Emma Grool
I have made a simple product video that corresponds with the this-will-do-attitude.
It shows the product, it's environment and how it's used.
Thanks for watching!
