Compared to normal seasoning brands, BOYAJIAN spares no effort to explore more unique and innovative products. It is perfectly suited for younger generations and cooking lovers. This repackaging project changed BOYAJIAN's reserved and more traditional label to this colorful and modern look which goes along well with it's style.
The side open design allows the customer to see more content of the product. A simple instruction leads the users to open the package from the top. The way it opens gives the customer a sense of opening a present. And as it opens, some further information about the product and a recipe for the customer's use are shown.