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C A L L A A T E L I E R
CÄLLA Atelier is a clothing line owned by Olivia Lazuardy – one of the leading fashion influencers in Southeast Asia. The brand is inspired from the flower zantedeschiaaethiopica, or more commonly known as Calla Lilly, which refines fashion in simplicity, poise, and a touch of character as the reflection of CÄLLA's own definition of strong and feminine women. CÄLLA provides a rather wide range of styles with one connecting factor: elegance.
There is a familiarity in individual aesthetic of each collections but together establish a distinctive brand.
G R A P H I C T R E A T M E N T
The collections are built around unrealistic and bright colors in different proportions, mix contrasting motifs together, gradients of pattern and colour and making use panel to cut apart patterns. The patterns & motifs are made of hand-drawn, intricate illustrations – mixed with scanned papers, to add texture.
The collections continue to spread the scopes to cover – not only outfits, but also including accessories. Not only does CÄLLA redefines the styles, it also caters to fashion needs in one click.
