Client:
Furniture factory Apriori (TM Nega Pro) presents new brand O'Prime which is engaged in furniture production for B2B segment.
Task:
Presentation of the new brand, increasing of target audience in top and premium segments, clear definition among rivals in the industry and creation of own retail.
Solution:
Often nature produces its objects based on the simplest shapes. We have noticed this fact and decided to use 'simple beauty' while developing new corporate identity for O'Prime brand. Simple typographic solution allows to concentrate on textures and additional elements also emphasise the main object of the company—furniture products. Apostrophe divides letter O from the other part of the word and reminds a simple stitch. By the using this stitch an unique geometric texture was developed which looks like sofa or any furniture fabric.
The main colours are dark grey and the colour of delicate salmon which can be diluted by the absolutely white.
