The Veterans Crisis Line connects Veterans in crisis and their families and friends with qualified, caring Department of Veterans Affairs responders through a confidential toll-free hotline, online chat, or text. To combat veteran suicides the Veterans Crisis Line will be rebranded in order reach a higher percentage of veterans who need help. A three-month campaign will take place to raise advocacy and motivational support will for Veterans in crisis with the use of Influencer marketing (Veteran Success Stories) and paid advertising.