Another Design Applications III project and one that I feel is the most beneficial to me so far.  We were asked to create a post card mailer for a fictional company.  I struggle with designing without purpose and I chose to create the mailer for my small business instead. I have a color pallet that I have been wanting to convert all my business graphics to and chose to use it in the design.  I created my new logo was this past summer when I felt I needed a more modern and simplistic logo.  The circle on the front symbolize falling down a rabbit hole and into the world of design.  I took the pocket watch from the logo and placed it on the back of the card and changed the opacity to allow it to be an after thought.  I was able to reverse the rabbit head found in the logo and give him a speech bubble and utilized this space to connect with my clients.