Earth Day Posters: Graphic Translation


  • How can designers translate existing form into something new?
    Lecture by Keetra Dean Dixon, RISD 2017

    1   Select an existing visual work.  
    2   summarize its essential qualities. 
    3   Translate into abstract form.
    4   Select and apply abstract form to an appropriate vehicle.






  • SELECTED VISUAL WORK

  • ESSENTIAL QUALITIES


        DELICATE, FRAGILE, UNSTABLE
    CONFINED, CONTROLLED
    MINIMAL, SUBDUED, PURE
    AIRY, LIGHT, FLOATING








    ABSTRACT COMPOSITIONS


  • VEHICLE​​​​​​​
  • What I was drawn to in the selected sculpture series is how the artist captures the moment before something dramatic (with negative connotations) happens. Because I wanted my vehicle to relate to the artwork not only formally but also conceptually, the delicacy of the Eco-system came to mind. I decided to make Earth Posters focusing on visually communicate to the viewer the fragility of the Earth. 

    I applied selected compositions to represent different environmental issues facing the Earth (O-zone Layer Depletion, Soil Erosion, Sea Level Rise, in order). In all three posters, the graphic representation of the Earth are in a consistent position, illustrating the fact that there is only one Earth that carries everything that we depend on and is facing dangerous situations. Therefore, while having individual concepts, the posters, as a series, offers new information as well.


  • THANKS FOR WATCHING!