The Denny Sanford Premier Center in Sioux Falls can seat up to 12,000 sports, music, and other fans for events. Our client, Vern Eide, had a huge sponsorship with the Center, which includes some very large advertising space in every entryway to the seating area.
I designed wall graphics that highlight models from the Honda, Mitsubishi, Acura, Indian Motorcycles, and recreational vehicle lineup for those spaces. They range anywhere in size from 7 by 16 feet to 27 by 7 feet in width and don’t get changed out very often so the challenge was to create a design that’s relatively timeless (no pricing or model years) but gives each model a personality.
Straightforward copy, clever icons, and an ambiguous background lend consistency to the design across all models and brands, while keeping the focus on the vehicle.
