A website attempting to explain and raise awareness to the mysterious worldwide disappearance of the bees and the dangers it holds. The site is meant to target young adults living in urban environments. It does so by implementing a sarcastic tone, with plenty of zingers and stingers to keep the users engaged and entertained. Besides raising awareness, the site encourages its users to take action. It offers them the possibility of purchasing and sending out herbal kits - flowering herbs loved by bees and humans alike - thus spreading the cause and feeding some starving bees in the process, while the proceeds go towards researching the strange phenomenon.

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Guidance: Sigal Perelman
Interactive Design, Final year

PLAN B
Published: