Flex. Sleep patterns infographics
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Sra. Rushmore agency commissioned us to create a series of infographics for the brand FLEX: one of Spain’s most popular manufacturers of mattresses.
Our aim was to develop a consistent, fun, easy-to-read style to deliver all the information obtained.
Agency: Sra. Rushmore
Year: 2016 / 2017
Imagery & inspiration
The series of infographs were heavily based on illustration.
We drew inspiration from the bizarre world of dreams and developed our own fun
take on surrealism.
Colour
Our colour palette was based on the brand's own identity through the use of red, blue and white. Corporate colours were a bit de-saturated in order to obtain softer” results.
Social media
Bits of information were extracted from each infograph and turned into short animations in order to cover social media communication needs.