Super fun project I did for the launch of Unashamedly Ethical's Exposed Campaign, which you can read about here: http://www.exposed2013.com/
The project consisted of a, A4 flyer folded down into an A6 booklet, as well as design oversite of their website.
The concept with the flyer was to lead the reader through a short, "story-form" description of the problem and solution. I used the Campaign strapline "shining a light on corruption" as inspiration for the illustrative work: a door opening and shining a beam of light into the dark where corruption dwells.
The project consisted of a, A4 flyer folded down into an A6 booklet, as well as design oversite of their website.
The concept with the flyer was to lead the reader through a short, "story-form" description of the problem and solution. I used the Campaign strapline "shining a light on corruption" as inspiration for the illustrative work: a door opening and shining a beam of light into the dark where corruption dwells.
A6 front page
A5 second page: stats
full fold-out
back page with partner logos
the final product, fully open
Below is the website design I submitted. The functional site can be seen here: http://www.exposed2013.com/
