Working with Disney is kind of a big deal. Right?? So obviously I wanted this mini-campaign/launch to look it's very best. My boss wanted to use a giant balloon provided by Geronimo Balloons, as a playful nod to the red balloon that Pooh is known for. With the balloons being my only solid piece of direction, I brainstormed different concepts, and decided that a whimsical and quiet presence would be best. I wanted the images of the model to be dreamy, while still remaining iconic.

I created and shot 4 different images with our model that we could use for different social media outlets. The next challenge was to shoot the wallets in a way that was cohesive with the lifestyle shots. I thought carefully about the styling of wallets and feel that each is best represented with its playful prop.

Hope you enjoy my representation of everyones beloved childhood bear :)