• Branding exploration process for a weed culture brand created at OMFGCO.
    All photography was pulled purely to show rough style context; I did not create any of the photography shown here.
  • During the exploration process, we mocked up our logo sketches onto magazine covers and business cards to give them context. Two team members at OMFGCO and myself threw down ideas;┬álogo ideas shown on this page are just my contributions to the process.
  • It was important to provide the client with a variety of stylistic directions to choose from, all informed by our research into the competition and culture the market we were working in.