Branding exploration process for a weed culture brand created at OMFGCO.
All photography was pulled purely to show rough style context; I did not create any of the photography shown here.
During the exploration process, we mocked up our logo sketches onto magazine covers and business cards to give them context. Two team members at OMFGCO and myself threw down ideas; logo ideas shown on this page are just my contributions to the process.
It was important to provide the client with a variety of stylistic directions to choose from, all informed by our research into the competition and culture the market we were working in.
