Brian Fitzgerald's profile

Temple Street Children's Hospital Poster

Sharp Suits is an exhibition of posters by members of the Irish design and advertising community. The posters depict the funniest and most outrageous quotes ever heard from clients. During Design  Week (2nd Nov - 7th Nov) the posters will be displayed for sale at 'The Little Green Café, Bar and Gallery, 13 High Street Dublin.
All proceeds will go to Temple Street Children’s Hospital.

Opening night Friday the 2nd of November, from 5pm,
Posters will be exhibited during Design Week (2nd Nov - 7th) November 2012 and then sold for €10 apiece.
My contribution to Sharp Suitsexhibition was a line I heard a lot when I worked at studio in London in the 90’s. I imagine most creatives heard a version of it in someshape of form during their careers. 'We want it to look like this but don't copy it, just make it different enough but keep it the same'.

Because it was a project for the Temple Street Children's Hospital the first image that came to mind was a playful image of two elephants face to face. The page would be divided down the middle and the silly quote would sit below the illustration.
I developed the idea a littlefurther… 
....applying chalk on the reverse side of the sketch …
I transferred it onto the scraperboard using a sharp pencil pressing down on the sketched side of the chalked page. 
Cutting a scraperboard createswonderful shapes depending on the tools you use.

.
It’s a slow process but it’s definitely worth the trouble
Close up.
Now I'm happy with the final scraperboard  it's time to scan the image into Photoshop.
 I saved the line inchannels, which gave me the freedom to choose whatever colours needed for the scraperboard line. Sticking to a select palette  Iused Photoshop to colour up the elephants onto different layers.
I created new colours for the water drops and bubbles.
The image needed to be divided down the centre. On the left I used a slightly crumpled and torn effect tosuggest an older image while the right side represents the new image. The same but different!
I found a suitable font to workalong with the scraperboard. 
That's it, ready to email it off now and hopefully raise some money.
Thanks for your time.

Opening night Friday the 2nd of November, from 5pm,
Posters will be exhibited during Design Week (2nd Nov - 7th)  November 2012 and then sold for €10 apiece.
Temple Street Children's Hospital Poster
Published:

Temple Street Children's Hospital Poster

Sharp Suits is an exhibition of posters by members of the Irish design and advertising community. The posters illustrate or otherwise depict the Read More

Published:

Creative Fields