Initiatives

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INITIATIVES

Brand: Simply - Cooking oil - Cai Lan group

Function: The cooking oil positioned to enhance heart strength of consumers.
Concept: A machine needs oiling daily to operate smoothly and properly, so does human heart.

Copy: For a smoothly operated heart

Brand: Close up diamond attraction - toothpaste - Unilever.

Function: Along with its revolutionary Blue Light Technology, Closeup white attraction diamond makes users' teeth visibly whiter in one brush.

Concept: Night party is moment for us to show our confidence by outstanding white set of teeth with a view to occupying spotlight.

Copy: Light up your night party

Brand: Tide - Washing powder - P&G.

Function: Tide is positioned as a kind of washing powder having strong ability to remove strains and bring brightness for clothes like brand new items.

Concept: A python is lying there and everyone thinks it's an albino python but ... oops turned out it's Tide

Copy: Are you an albino python? No, it's just Tide.