Hopewell is a craft brewery in Chicago. While I was at OMFGCO, I designed bottle labels, posters, and collateral for the budding company.
Hopewell decided to increase their releases of specialty beers throughout the year. They needed bottle labels that didn't require expensive custom printing each time they bottled a new beer. With this in mind, my solution used colored stickers to house all flexible information. The stickers also served as color-coding for different categories of beer types. This allowed them to print large quantities of black and white labels while still allowing for playful color differentiators and easily-tailored label information.
For beers with longer-term releases planned, we designed full color stickers to make the bottles feel a little more special. With larger quantities, full-color printing was justifiable for these special beers.
Each year, Hopewell throws a Back To School bash for college students. Fliers were printed black and white onto colorful pastel paper reflecting the brand's color palette. I hand-illustrated pencils, beers, and scribble/confetti marks to give the fliers a playful feel.
Hopewell also needed a poster to help their stockists spotlight their new canned beers. The poster has a clean, printerly feel, with blue stripes mimicking the stripes found on the First Lager cans. The beer can illustration was created by Ellen Wilde