For over 75 years, Morrice Florist has remained the preeminent florist on Martha's Vineyard. New ownership rejuvenated this iconic store with an updated aesthetic inside and out. Morrice has a stunning selection of flowers, arrangements, exotic plants, housewares and beautiful gifts. The brand identity reflects the businesses warm and welcoming spirit through custom lettering and a meaningful rose hip symbol. One-of-a-kind lettering and vibrant color palette bring a timeless quality that feels as though it could have been the store's original identity 75 years ago, yet remains unforgettable even today. The design system for the Island's best florist includes, brand identity, soap packaging, stationery, brand collateral and signage.