Salte is a home & lifestyle store located in Edgartown, MA, where they carry a curated mix of local, emerging, and established makers. We collaborated with Salte to develop a cohesive brand identity system, inspired by the ocean, travel, blue dip-dyed hues, and summer living on Martha's Vineyard. Surf culture and hand lettered signage are at the root of the lettering system and the color palette utilizes a series of blue tones paired with pure white. The project includes brand identity, handmade typography, signage design, and brand collateral.