PACKAGING DESIGN
Company: Lepakshi Handicrafts
Brief: Lepakshi is a company in Hyderabad that deals with the crafts of Andhra Pradesh. I was given a task to design packaging for one of their products- Etikopakka Dolls.
Product: Etikopakka 6 in one Dolls
Research: Etikopakka toys are a handicraft of Andhra which are known for their colorful, smooth finish . They are often termed as a sovereign of the state.
Inspiration: The form is inspired form the temples of Andhra Pradesh, as it is something that most of the people would relate.
The colors used are taken from what the doll represents, marriage and brightness. The graphics and layout explains each and every detail of the product , keeping in mind aesthetic value.
The Final Product
Exploration
