Display suite design for ACT Government Suburban Land Agency
Campaign objectives:
Drive foot traffic into venue by targeting non beer drinkers through social and outdoor media.
Drive foot traffic into venue by targeting non beer drinkers through social and outdoor media.
Drive trial of XXXX Summer Bright Lager and XXXX Summer Bright Lager with Natural Lime bringing new consumers into venue and the category.
Campaign insights:
The number 1 barrier to beer consumption is the perception that all beer is bitter. XXXX Summer Bright Lager provides an easy drinking solution for non beer drinkers.
Campaign insights:
The number 1 barrier to beer consumption is the perception that all beer is bitter. XXXX Summer Bright Lager provides an easy drinking solution for non beer drinkers.
Shazzam is the number 1 downloaded app on itunes, especially amongst 18-27 year olds.
