Early 2017 I was approached by Cape Town based agency, Native VML to generate visuals for a campaign exploiting the dark side of consumerism. The Client was Huffington Post, South Africa.
The brief was to source stock images to build a custom panoramic image for each cause that will tell the story of how consumer based products end up on our shelves. Once this was done, the panoramic images were turned into 360 degree photos for Facebook by editing the images' metadata. The challenge here was to make each scene rotate seamlessly from start to finish without seeing the border between beginning and end.
Credits:
Agency: Native VML
Creative Direction: Ryan McManus
Art Direction: Ana Rocha
Photoshop Compositing: Chris Slabber
Chocolate Industry.
Child Labour
Deforestation
Poverty
Pollution
Cotton Industry.
Child Labour
Minimum Wage
Poverty
Sweat Shops
Technology industry.
Health Risk
Child Soldiers
Pollution
Sweat Shops
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