Short animation is offering an insight into fast fashion production chain. Emotional story is told backwards and leads a viewer to the very beginning of production chain. Animation is showing two contrasting parts of a story. First part tells us a story of destructive fast fashion user and distribution cycle. While second part shows us sad reality behind consumerism.
Animatic
Unsustainable Fast Fashion Cycle
Shop Ethical
Published:

Shop Ethical

Animation

Published: