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Creative Assignment: Parsons The New School for Design

CREATIVE ASSIGNMENT: Present a collage of images illustrating your ideas for the design of a small advertising agency office in an urban townhouse. Your collage should include details (descriptions, images, or both) of the kinds of furniture, the colors, and the materials you would use to execute your ideas.
APPROACH: "Unbound."  The agency's culture--its philosophy, inspiration and employee motivation--was translated into a design concept. The agency’s philosophy is based on allowing creativity and inspiration to flow with no restrictions.

AGENCY: The company was named "Agency of the Year" and attributes its success to its diverse team. The CEO was instrumental in shifting the agency's culture from traditional and restrictive, to modern and open. The team of 10 staff members come from outside of advertising. They blend together elements of their versatile creative backgrounds; art, music, film, theatre, writing and design. The CEO encouraged his team to freely contribute creative ideas regardless of their role in the agency.

CULTURE: creative, fun, perceptive, inspired, motivated, transparent, approachable, collaborative, energetic, robust, honest.

INTERNAL INSPIRATION: A selection of images from the staff that inspired the design concept.
EXTERNAL INSPIRATION: Images collected for color palette, materials and furniture to be used in the design concept.
THE DESIGN: The Work Space
THE DESIGN: Reception Area
THE DESIGN: Conference Room / Meeting Area

Creative Assignment: Parsons The New School for Design
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Creative Assignment: Parsons The New School for Design

Parsons The New School for Design: Creative Project

Published:

Creative Fields