Organ Donation Campaign

Introduction

This is a hypothetical college project, which was done to start a campaign, that would motivate people to pledge their organs.

The campaign has been designed by Mr. Taranbir Singh Sawhney, with the help of Ms. Tanaya Srivastava (students of Sushant School of Design, Ansal University) and guided by Mrs. Nandini Verma (faculty at Sushant School of Design, Ansal University).

Research was done using the methodology of an online research and a questionnaire. The theme of the questionnaire was Organ Trafficking and Organ Donation it was filled by 137 participants of various ethnic and religious backgrounds. Dr Nirali Kapoor, played a key role in giving us insight about the same and gave a lot of ideas to deal with this issue.

After the research it was concluded that more emphasis should be on promoting Organ Donation, which we believe will lead to the decrease in the demand of Illegal Organ Trade and that would help in reducing Organ Trafficking.

Conclusion

Most of the people are not aware of cadaver organ donations.

A lot of people who would be interested in organ donation have not been registered due to, lack of information on where to register, or fear of information leakage fear of being a victim of organ trafficking

We would suggest that we should try to make people more aware by spreading awareness campaigns and help them understand the positive aspects of organ donation.

For this we need to consider all the sectors of the society i.e. the poor people or the lower class, the middle class and upper class.

For the poor, the only purpose of resorting to selling their organs is to earn money.

From our research we can understand that for the middle class there is a lot of fear of living a bad life after death or being born without the donated organs in their next birth.

For the upper class, looks are what matters the most.

Also, the donor’s family should be aware of this decision to avoid end time rush or refuses by them to give his/her body for taking out the organs.

Solution

The poster campaign is divided into 3 sections.

1) Focusing on organ trafficking

2) Focusing on organ waiting list

3) Focusing on organ donation

All, of these posters will eventually talk about an Organ Donation Camp, where one can come and register his/herself.

Organ Trafficking

The idea was to make the viewer, feel like as a victim of organ trafficking, him/herself. The idea came from the realisation of the fact, that we dont really realise the importance of the issue, till it happens to us or someone close to us, and thats a normal Human nature. i.e. To be selfish.

So, from this poster, am actually putting them in the victim shoe, to generate, some level of empathy for the victims.

From this poster, the emotions that I want the viewer to feel, is of Fear/disgust, that the viewer is not happy seeing him/herself in this situation.

The concept of, Reverse Psychology is what am using to convey my message.

*the blue rectangle is the place for mirror.

Organ Waiting List

The idea is to make people aware, of this long queue that one has to wait in, to get an organ. The awareness is done using interactive poster and an Installation.

The Waiting wall

The poster is actually covering a wall, in public spaces, like metro stations/ malls, etc. In that, “WAITING” is written. And in the background, numbers are there, of which some are crossed. Showing that, some patients also die, while waiting for their turn.

Along with this, in both corners, a Postcard sized, pickups are placed, one in Hindi, and another in English, made up of mirror films. On it the message “You can remove 9 people from the waiting list”, makes the reader realize the fact that from this long line, he has the power to end the wait for 9 people.

While, reading the above statement, he or she sees their reflection, just to emphasis on the fact that the power is within you. That “YOU” can save them.

The idea of pickups is used like a metaphor that the person is actually picking up 9 people from the line.This, interactive poster, generates positivity and a feeling of power, among the reader.

Installation

The another part of the waiting list awareness, is an Installation, of two mirrors, that are placed parallel to each other... which generates infinite reflections. So, a seating is arranged between the 2 mirrors, when one sits, he can see infinite reflections of himself.

And on the mirror, a strip of paper is placed, to stop the reflection, and it says, “Like, this more than 2,00,000 people are in a long line, waiting for an organ transplant. You could end up in the same situation. Cut down the waiting list, pledge your organs”

The idea follows the same reverse psychology concept, as used in poster for Organ trafficking awareness.

*as we didn't had any funds, the installation was not executed, but was proposed as an idea.

Organ donation.

The idea was to make the viewer realize the power that they have inside them. “The Power to Gift Life.” The poster, follows the same idea of the, Uncle Sam poster, that was made during the world war, to make people join the army. But, in this, instead of the finger, pointing towards you, you see your reflection.

The posters, were placed on the public mirrors, to reach the most audience, and to make it cost effective.

The purpose was to generate positivity, and to make the viewer aware of the power that one has inside them, and that they can affect someones life, even after they are not there anymore.

Organ Donation Camp

Finally, the last and final thing to complete the campaign is to design the space, where the organ donation camp is going to be organized.

The theme, of using the mirrors is used across all the awareness posters. Therefore, mirrors are going to be an important part of the space.

When, a person enters the camp, they walk through all the posters and installation, till he/she reaches the desk, for registration. Behind the registration desk, mirrors are placed, all over the wall, so when the person bends, to sign the form, he can see his/her reflection, in all those mirror, above the mirror there is a reassuring line, which says “You Are Doing The Right Thing.”

Also, in all the posters, we have mentioned the viewer, to get a witness along with them. This is because of the communication, gap that happens, between the family members and the donor, and to avoid that we are involving the family in the pledging process as well.

We, also proposed, an idea to make the lower sector of the society, the actual victims of the organ trade, to come and pledge their organs, and in-return, the hospital will provide monthly checkups, to them and their family as well, if they also register to pledge their organs, making minors an exception, till they turn 18.

Finally, there will be the members of the hospital committee themselves, who will, explain the process of organ donation, and will answer all the doubt, that a donor has, on the spot.

And, after the registration is done, to record the moment, we will have a happy wall, where the donor will get him/herself captured, through a Polaroid camera, where one copy will go with them and another on the wall, where he/she can write a message for the receiver.