I manage many of the projects for Erskine College recruiting, developing specific direction for our designers based on creative briefs drafted by my office. It's a joy to work with talented designers and copywriters each week.
Design credit: Becky Sims. Copywriting: Cliff Smith.
My brainstorming notes for an issue of Inside Erskine magazine. I do more work with page layout rather than content organization, but it's fun to do both sometimes.
Design credit: Becky Sims. Copywriting: Cliff Smith.
Our Student Services folks needed a quick brochure, so I churned out this one to inform the families of our students what they could expect for Homecoming activities.
The 175 emblem on the center panel was designed by Chris Waldrop.
We were asked to create a "logo" for the flagship scholarship competition at Erskine. Having a single identifying element on all scholarship communication would enable families and prospective students instantly to recognize communications about the PSC. Designer Becky Sims did the logo work, using an illustration of the iconic campus clock tower which was done by designer Chris Waldrop for a different project. We decided that the clock tower evokes both Erskine's history as one of South Carolina's oldest colleges and its reputation for outstanding academics - a level of formality that suits the scholarship's intense competition and interview process.
SPRING VISIT POSTCARD
The Admissions Department asked us to provide a revamped, fresh postcard design for their spring visit promotion. This card highlights one of Erskine's brand values and makes use of variable student data to personalize the card for each recipient. Designer: Becky Sims
