A branding project, where we had to think of a product (which could be hypothetical and had to be related to the utility of a soap), and we came up with a soap which is adaptable to any climate, easy to carry and is aimed towards travellers. Then we came up with a name for our soap which we named as ‘CLIMATE’ (where there’s a play with the word ‘mate’ which tells that it is a weather friendly product) and then we came up with their logo and made posters which are going to be used on travellers magazines.
