Local Marketing for Local Businesses
Local marketing is not only important for Internet companies. On the contrary, the targeted use of local online marketing helps "Brick`n Mortar" companies increase their visibility, attract more customers to their local businesses, and generate more revenue. The strategy of combining the usual offline marketing (flyer distribution, mouth-to-mouth advertising, advertising boards, etc.) with local marketing already use many local businesses since it is both effective and cost-effective. We show how local marketing goes!
Your website: Basis for your local marketing
And not just for local marketing! Your website is your business card on the Internet and should therefore clearly show who you are, what you offer and where to find you. Added value means the keyword which can open up the doors to more customers: restaurants show online their menu, cinemas their Kinoprogramm - each with online booking function, clothing shops put their assortment online and give tips for the right combination of the articles, at fast food - You can take a look at the nutritional values ??of the food and drinks online. These features, which are designed to be appealing and creative, are the reason why users stay on your side and look at your offer - and at best you find it so interesting that you will be able to visit you personally.
First connections into the online world
To show your customers that you are also present in the social web does not need much effort. Local marketing can already be done with hints such as "Like us on Facebook", "We are also on Facebook" or "Like you?" With the Facebook lettering or the typical thumb up, attached to the window pane in the form of a sticker, sign or A label, can be helpful. Not only do many franchisees use this simple method for local marketing, but also small independent businesses.
To be able to use local marketing in this way, you first need social media channels. The choice of this depends on your products, the orientation of your local marketing, your goals and the nature of your company. It can be generalized that Facebook is suitable for a large proportion of all local businesses in the SME sector, while image-intensive networks such as Pinterest or Instagram are particularly suitable for companies that sell products that are well-presented in photos - , Accessories, or engineering shops. If you are creative, you can provide your fans with interesting videos in social networks, such as unboxing videos, new product ideas, styling suggestions - YouTube is the right choice.
In order to keep your fans informed about all the important things, Twitter is very good, because of the low possible number of characters (140 characters including spaces) you should only tweak a teaser and link to your website, your blog or other social channels. In general, a blog is recommended as part of the company's own website for nearly every company, including those who implement a strategy for local marketing.
Google+ Local as a must for local marketing
To create a page at Google+ Local, formerly Google Places, is one of the basic building blocks for most local marketing strategies. Google+ Local pages appear separately in the local search results, provide information about your business, and show in a map how customers will find you. See also the service of the digital agency which is specialized on SEO Nuernberg search engine optimization.
There are two types of search queries that are relevant to local marketing and where local results can appear: search queries that already contain a geographic reference, such as "Electrician Gummersbach". On the other hand search queries, which do not contain a geographic reference, but their users through Google, among other things, by their IP addresses. Geo-targeting, and profile information from Google+. Google is currently exploiting Google's mobile search results, as more and more users are looking for their smartphone or tablet for "acute demand". For example, a user finds himself in Berlin-Charlottenburg and gets hungry for sushi, whereupon he goes "sushi" googled - and immediately sushi bars in his environment are displayed. This is local marketing in pure form! Often, the search results consist of search results for sushi bars nearby, possibly paid ads, business directories, and rating pages, and ideally your Google+ Local page, in addition to your website.
