The 2016 Young Lions Print competition presented a challenge: how could a single print ad address the traffic problem plaguing greater Metro Manila?
Rather than placing the blame solely on drivers, our answer to the brief calls out pedestrians' equal, if not greater, contribution to the region's road discipline issue.
The design won a gold in the nationwide competition and qualified my team to represent the country in the Young Lions Print competition held in 63rd Cannes Lions International Festival of Creativity.
