Branding Project - WVInfoDepot.org
This branding project was a result of collaboration with senior marketing and the kind folks at the West Virginia Library Commission. I designed a new logo for the branch (below), as well as an animated screensaver of a character floating down a repeating hand-drawn river on a kayak for library computers to promote library patron computer resource usage. The library screensaver loops back on itself and was made from 13 hand-drawn watercolor paintings. Radio broadcasts and press releases were also part of the campaign.
This branding project was a result of collaboration with senior marketing and the kind folks at the West Virginia Library Commission. I designed a new logo for the branch (below), as well as an animated screensaver of a character floating down a repeating hand-drawn river on a kayak for library computers to promote library patron computer resource usage. The library screensaver loops back on itself and was made from 13 hand-drawn watercolor paintings. Radio broadcasts and press releases were also part of the campaign.
