GestureTek Systems Inc's profile

Coraline Interactive Campaign

Inwindow Outdoor worked with GestureTek to deploy a nationwide DOOH interactive Coraline campaign for the films release. The project involved large vinyl graphics with sections of interactive screens, holographic images and augmented reality. As pedestrians walked up to the interactive screens their live video image would be displayed with augmented reality "button eyes" overlaid over their own eyes in real time. The advertising campaign won a number of awards including:

• "Best-in-Show" at MediaPost's Digital Out-of-Home Awards
• "Best National Campaign" at MediaPost's Digital Out-of-Home Awards
• "Best Use of Interactive Technologies" at MediaPost's Digital Out-of-Home Awards
• "Best Interactive OOH Advertising Award" at MIXX Awards
Coraline Interactive Campaign
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Coraline Interactive Campaign

Gesture Controlled Augmented Reality Advertisement for Coraline Campaign

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