This project consisted in creating a communication campaign for the spanish existing brand chocolatfactory.com to inform the consumer about the new chance to create personalized chocolate bars, choosing its ingredients, % of cocoa, form, size and thickness.
The campaign is based on a spanish fixed expression "comerse un marrón" meaning assuming a problem, also translated as "getting stucked with something", playing with the colour brown ("marrón") as the colour of chocolate. The visual part of the campaign is a heavy text box with all the possible ingredients one could add to chocolate, to express the effort on choosing amongst the multiple options offered.
The look and feel of the campaign is based on the current identity of the brand, simple, direct, minimalist, colorful, with a big importance on textual messages, with a humor and close tone, and its corporative font.
CAMPAIGN POSTER
PROMOTIONAL FLYERS
ONLINE BANNERS
