Business Challenge & General Description
Led one of the India’s latest banks, SBI general insurance company's web based internet, intranet and extranet portals end to end design solution.
Led one of the India’s latest banks, SBI general insurance company's web based internet, intranet and extranet portals end to end design solution.
Provided complete UX solution for three phases- Internet portal, Intranet and Extranet
Customer Insights & Ideation
I partnered with three project managers and one other lead designer to uncover insights and translate concepts into features that address customer behaviors and motivations.
Experience Strategy & Vision
I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelize ideas, gain alignment and drive decision making.
Planning & Scope Definition
I defined the product with my project manager partners. I evangelized customer goals and balanced business goals. I prioritized and negotiated features for launch and beyond.
Oversight & Coordination
I designed across and collaborated with seven platform designers and their PM partners to translate product features for each platform context.
Design Execution & Validation
I executed journeys, wireframes, prototypes and design specs.
Leadership
I designed up and presented works to gain buy‐in from executives, senior stakeholders and many other Amazon teams throughout the project lifecycle.
