This logo was designed for a new pizza restaurant in Downtown Newark. Client wanted a horizontal logo and a square sized logo, both with a tagline that had the word "artisanal" in it, so we came up with "Artisanal Coal Fired." After the first round of designs, the client took elements they liked from certain designs that eventually became the final logo. Project completed in 3 weeks.
Font used: Sanchez
Square logo
Horizontal logo
I never thought I'd see my artwork on a pizza box! This was a cool moment for me!
Never thought I'd see a logo I created on a store front as well! Very humbling experience!
Process
1st exploration round of designs
Client liked designs #3 and #4 above and wanted to riff on those more.
Final evolution of the horizontal logo. Client decided on the last logo with a few modifications
Final evolution of the square logo. Client liked the second logo above and to make it look more like a tomato I added the stem.
