GroupVisual.io was recently honored by being one of 18 selected projects of the the 2012 AIGA Justified competition. Our submission was a simplified version of an application we designed for/with the team at YieldBot. Basically, the application is a customer facing interface for YieldBot's crazy-smart advertising intent matching system. The primary design challenge of the project was to help publishers understand their content in the frame of "intent" (what the user is expecting to get out of the content when the come to site), and how to match up that intent with relevant ads.
You can read more and the jury's comments here.
You can read more and the jury's comments here.
Yieldbot’s technology analyzes keywords as a proxy for intent. These views illustrate the dynamics around a group of keywords used to access one publisher's website. The volume of page views is represented by the bar heights and page depth (how many pages into a website a user goes) is represented by the length of the gray bar in the center column. Keywords related to the primary keyword are show in the far right column. The rollover state highlights a single intent segment.
This sequence describes the process of building a marketing segment around a single keyword. First, the publisher sees an overall cluster map of keyword-based intent generated with data from his or her site. The user can then zoom into a heavily trafficked keyword. The publisher can then “grow” this keyword into a segment of related keywords (i.e., the surround nodes) and see important summary statistics dynamically calculate (on the right) to test different combinations of keywords.
Once the marketing segments are created, their performance is tracked against actual site analytics. Segments are compared by their page view performance. More detailed analytical information for the segment can be quickly accessed by expanding the segment row.
