Title : ONE SHOT ONE KILL
Director : Donghwan Kim
Designers : Taewan Kim, Min-jung Cho, Sujung Tak
Client : studio p-l-o-t
Director : Donghwan Kim
Designers : Taewan Kim, Min-jung Cho, Sujung Tak
Client : studio p-l-o-t
ONE SHOT ONE KILL
The 1st ONE SHOT ONE KILL is a summer water festival in Seoul. A festival is held at the center of Sinchon, Seoul, for two days from July 29 to 30 for urban citizens who have not left summer vacation to the beach. This festival is an event that transforms the streets of busy and desolate cities like everyday into a space where adults and children can enjoy them. Anybody can enjoy the festival with the main agent of the water gun that can respond to cool summer heat waves. Participants can experience various activities through memories of water gun.
This festival has plenty of fun for all ages, from large water slides to water pools. Participants will be able to experience a multitude of content that will allow them to battle with a water gun and spend the summer cool. A magnificent parade, exciting DJ performances and street concerts are also available. The event is held in summer every summer and is a special summer festival in the city where you can enjoy a lively time with lots of sights and entertainment.
ONE SHOT ONE KILL is a summer festival where participants can enjoy cool as a common tool of wearing a plurality of equipment. You can join the game with various equipment to avoid water by pointing the water gun at each other.
ONE SHOT ONE KILL has two implications, 'Let's hit the opponent in one shot' and 'Let's blow the summer in one shot.' In order to produce various promotional materials for the festival, a special typeface was designed and a variety of equipment was put together in the main part of the poster. The poster is divided into an adult series and an child series, and each series shows a shrieking look to prepare for the heat and to enjoy the festival. As opposed to the enemy, the adults and children armed with various equipments were placed in the center, and the water guns were placed in the center of the target when aiming at the opponent. The water coming out from the water gun has a characteristic that the object is transparent and the shape changes smoothly. This water feature was applied to the type of poster. The text on the water festival was arranged by replacing the English and Korean texts, which led to a structure in which people were confronted with water guns. The large title and event dates on it were the type of water shaped font, and the contents of the poster were shown in the water to reveal the three-dimensional feeling.
It is shown that the tools such as large bowl, buckets, umbrellas, etc., which are included in Korean water-playing tools, are not limited to pools and beach balls, which are typically water-playing tools. The color was set to the designated color to show the joy of splashing.
It is applied to the badge symbolizing the aiming point, and it can be applied to the meaning of the target as the badge is worn by the person himself or himself. This was to show the act of shoot and match the water gun play.
The event identity of ONE SHOT ONE KILL was designed so that the physical and visual characteristics of water are applied to the graphic to reveal the transparency of the water, which is the distortion of the characters.
