CLU Fest is an annual senior and student exhibit at California Lutheran University sponsored by the Multimedia Department and planned by the seniors in the capstone class. As a senior, I was one of the two project managers that oversaw and organized the exhibit. Below is several pieces of promotional marketing that I created for CLU Fest 2017.
Headshots from Jacob Steagall, logo created by Will Houser, and icons created by Jordan Bowlby
CLUFEST.COM Web Design
A website was created to promote the show as well as a place for students to submit their work to the show. Using WIX and provided logos, I created both the desktop and mobile versions of the website that was used on clufest.com.
Snapchat Geofilter
The geofilter was created and purchased as a means for visiting patrons to promote the exhibit on Snapchat, especially with our Upside Down Room photo-booth. The geofilter used the same iconography used throughout the marketing materials.
Promotional Posters
Two posters were created and used for the exhibit's promotion. The first poster was a call-to-action so that students would submit work to clufest.com (as seen in the images above). The second poster was to promote the exhibit itself. Using the icons provided, I oversaw and created the final designs of the posters with the help of Morgan Terhar, Will Houser, and Joyee Luau.
Brochure
For the show's opening night and the duration of the show, patrons of the gallery were invited to take brochures that featured more information about the show as well as short bios of each graduating senior. The brochure was created in InDesign using provided assets with the Matt Bianchi's initial designs
Created using A4 Brochure Mockup In Portrait Layout from ZippyPixels.com
