creative brief
BOYSEN® is a known leader in the paint industry in the Philippines. It is the largest and the most trusted. In our art direction class, we were tasked to make a set of campaign collaterals for BOYSEN®. But the challenge is to make the ad 70% white space.
idea
In order to achieve the 70% white space in the layout, the ads should be visually minimal as much as possible. Thus, three keywords related to the brand were chosen as the main focus for the visual direction: swatches, pigments, and Filipino.
execution
