Project Brief:
I was assigned to re-brand Qoñi for my class in Raffles Institute. Qoñi is a hand-knitted clothing brand that based on Puno, Peru. The goal of this re-brand is to create a new look from different point of view in design & approach.
The Concept:
Qoñi started as an artisan community in Puno, Peru. All of their works are hand-made that is made of Alpaca wool; the one of the most distinctive quality of Peru region. These work of art are meant to kept people warm as the region temperature relatively cold. Thus, Qoñi wished to spread their warm goods to people around the world & keep them warmly safe.
The Approach:
Qoñi mission is to spread warm around the world, I directed it into a warm, companion-like feeling. As if, wherever you go, Qoñi is there for you, keeping you warm. I wanted people to feel comfortable both physically & emotionally;
"we are warm inside out" is our motto. The colour that I used mostly are earthly colours to induce more personal feelings to the bearer of the product. The logo as strong key element is left untouched, while the others purely redesigned & added.
