Store VM of Linen collection at Louis Philippe Store
To create a lifestyle based theme in store in LP sports collection and to increase customer experience by providing the theme.
After the changes the wall is focused only on linen shirts
Before the changes in store
Before making changes the cotton and linen were mixed together
Based on the past sales provided by the company database it is revealed and organized on the following basis, like most selling product, style, color, type.
The theme is also taking into consideration the new arrival items and most popular all time selling product with seasonal merchandise.
The spring-summer collection 2017 and the new linen collection are put into the focus and also the colors of the season are arranged accordingly.
For denims the theme is neutral colors in the wall while the mainline follows the base collection.
Linen collection was placed together.
Display focused on lighter to darker shades of neutrals as much possible.
No mixed styles were placed together.
Only tones from light to dark in proper color blocking was done.
