Wey SUV 2017 Children's Day

  • Project: Wey SUV 2017 Children's Day Poster 
    Client: Wey SUV
    Art Director: Kevin Guo
    Motion Designer: George Duan
    Agency: Ogilvy&Mather

    We created this playful 2017 Children's Day poster for Wey SUV. The left side of the poster is a child's room, filled with toys and a Wey model car. The right side is a driveway of a house. The little child pushes this model car from left. It enters the driveway and transforms into a real car. This poster tells the idea that everybody has his or her dream car as a child. After growing up, he or she will find out that Wey SUV is the perfect dream car in his or her childhood.