This is the proposed identity system I created for The Seattle Aquarium. The design was needed to revitalized the tired and old design to help the aquarium gather new supporters and attendees. To do this I created a new logo with complete wordmark and icon. As well as creation of a complete icon update for their wayfinding system already in place. This involved creation of iconography for each of the exhibit areas within the aquarium as well as major landmarks like the restroom and dining.