Logan X Adidas promotion. Concept: Sharper than Blades Collection.
Studio: Twentieth Century Fox.
Agency: Brainstorm Sal.
The Angry Birds Movie X The Global Village Dubai. Concept: Shoot Your Anger.
For the International day of Happiness, Participants write their angry thoughts of a paint balloon, place it on the famous Slingshot and literally release their Anger to the blank canvas.
This idea was derived from the Color Therapy concept, where emotionally painting a canvas can release stress from humans.
Studio: Sony Pictures and Rovio.
Agency: Brainstorm Sal.
The Peter Rabbit Corner at Ripe Market
An outdoor children's activation promoting the release of Peter Rabbit, a live action animated film.
Children donate a carrot for animals and get the chance to spin a wheel full of prizes and giveaways.
The activation included lots of kids activities (Activity Sheets, Face painting, balloon show, photo opportunities, live book reading)
Concept and execution developed by Me.
Client: Sony Pictures.
Agency: Brainstorm Sal.
Nivea Men/ Real Madrid Campaign. (Proposal)
A pitch for different offline and online activations for Nivea men and Real Madrid.
Concept 1: Dubai's first live ad: Experience the Nivea Men freshness with a live online ad for Nivea men.
Concept 2: #MenGoals. #MenGoals can be any man's daily goals. (Supermarket activation with a Nivea Goal Wall)
Concept 3: #Enta_ElCaptain targeting the Arab market. You're the captain of your success. (Supermarket activation with a locker room replica and Goal net inspired limited packaging)
Client: Nivea
Agency: Brainstorm Sal.
#VoteDeadpool: Deadpool runs for the Lebanese elections.
To promote Deadpool 2 amidst the elections season in Lebanon, it was decided to blend the visual approach of candidate campaigns
with Deadpool's wit and humor. Affiliating the release with the seasonal trend significantly increased the buzz and exposure of Deadpool 2.
Artwork/Copywriting: Nashaat El Jurdi
Client: Twentieth Century Fox
Agency: Brainstorm Sal.
Hotel Transylvania 3: A Monster Vacation
A Summer Vacation themed premiere was held at VOX Cinemas (UAE, KSA, Lebanon) to promote the latest adventure in the trilogy with the attendance of TV presenters Raya Abi Rachid and Qusai.
t's a festival of inflatables, red carpets, TV coverage, engaging photo activations all on a custom Monster Cruise deck
Concept and execution developed by Me.
Client: Sony Pictures Animation
Agency: Brainstorm Sal.
