Rebellious Turtle Concert is a fictitious punk rock charity concert raising money to support endangered sea turtles. The event’s ideal target audience is individuals of all ages who have a passion for the punk rock genre and wants their money to contribute to a cause. The primary brief was to create a website for a music event to attract users and sell tickets. The theme, overall concept, and copy was choice and interpretation.
In the exploration phase, the wireframes and preliminary sketches were developed to maintain usability and a cohesive layout throughout the site. The wireframes focused on a horizontal scroll website that would guide the user through the narrative of the concert, their mission, and the ultimate goal of selling tickets. The sketches were useful in incorporating the mood board into the website and keep the design consistent with the theme.
The brand identity for the concert needed to reflect the brand attributes of Rebellious Turtle concert and capture the essences of the Punk Rock genre. Through the exploration phase, the logo underwent experimentation of a combination of wordmarks, emblems, letterforms, and pictorial mark. The logo needed to become a symbol for the culture and relatable to the concert to be marketable to consumers. The final logo chosen followed David Airey’s seven elements of iconic design. The logo uses a simple, minimalist approach. It is relevant and incorporated the tradition to the concert and genre because it pays tribute to the anarchist’s circle-A, as well as, features the initials of the concert name, R.T.C.
The transition of my static logo to dynamic media improved the brand’s communication. The emotion and message of the concert were expressed through the use of disarray and hand-drawn motion.
The next step was to promote the concert with a 30-second video. The video contained components of the moodboard by using images from the website for the video, turning characters from the video into black and with cutouts, and using the designated typefaces.
